Saturday, April 30, 2016

Nike Mercurial Superfly CR7 Natural Diamond

CR7 | Mercurial Superfly CR7 Natural Diamond

Nike have revealed the Mercurial Superfly CR7 Natural Diamond, inspired by Cristiano Ronaldo’s journey from Madeira to Lisbon.

Mercurial Superfly CR7 Natural Diamond

The new Mercurial Superfly CR7 Natural Diamond is the second (View Chapter 1 – Savage Beauty) of seven football boots launching over the coming seasons.

The Natural Diamond, represents CR7’s journey from Madeira to Lisbon as he progressed from a diamond in the rough to a polished performer.

Mercurial Superfly CR7 Natural Diamond

Ronaldo moved away from home as a child to pursue his dream of becoming a professional footballer, something Ronaldo referred to as “most difficult part of my career so far.”

Mercurial Superfly CR7 Natural Diamond>

Nike’s design team drew upon this story when creating the new Mercurial Superfly CR7 Natural Diamond, channeling how Ronaldo has forged his game through hard work over the years.

The boot’s name, “Natural Diamond” acknowledges Ronaldo’s natural ability but also how he crafted his game under pressure. The diamond aspect is further highlighted by the sparkle visible in the Swoosh and the CR7 logo.

Mercurial Superfly CR7 Natural Diamond

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