Saturday, April 30, 2016

NIKE REVEAL CR7 CHAPTER 2: NATURAL DIAMOND

Nike and Cristiano Ronaldo have teamed-up for the second chapter of the CR7 life collection: Natural Diamond. This time is more than just a colorway, Nike has altered the structure of the Mercurial Superfly cleats to create a truthful representation of the second chapter of Cristiano Ronaldo’s life.

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The first chapter, Savage Beauty, represented his first years at his hometown of Madeira, the Portuguese volcanic island were he was born and played his first soccer games. This time, the boot’s design show the moment when he left his home to achive the dream of becoming a professional player.

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He has always been talented but, like a diamond, his game had to be refined through time with hard work. That’s why the back of the cleats has been modified to have a rocky appearance, to show the effort that Ronaldo had to make in order to become one of the best soccer players in history.

Like his career, the design on the cleats evolve as it runs to the front, becoming smoother to mimic his journey to stardom.

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The shoes feature a combination of Squadron Blue with Black and Silver accents with CR7 logo placed on the heel, while Nike’s Swoosh is featured on the upper. A rock design is seen on the in-sole, with special tags placed inside each shoe. The collection include three different versions: Mercurial Superfly IV, Mercurial Vapor X and MercurialX.

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Cristiano Ronaldo is set to debut his new cleats on April 2, when Real Madrid visit Barcelona in another edition of El Clásico. The CR7 Natural Diamond boot range will be available for purchase

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